Case Study
Shotlining is a pipeline and infrastructure rehabilitation service leader, offering advanced cleaning, maintenance, and repair solutions.
With a commitment to high-quality service and innovative techniques, they have provided effective solutions for pipeline protection and restoration.
Despite their service excellence, they faced challenges in expanding their reach and modernizing their business due to a need for an online presence.
Jason Word founder of Shot Lining faced significant challenges in expanding his business due to the lack of a digital presence. Operating solely offline limited their reach, making generating new leads and connecting with a broader customer base difficult.
Their existing marketing relied heavily on word-of-mouth and traditional methods, which restricted growth and visibility in an increasingly digital marketplace.
We built a comprehensive website for Shot Lining to enhance its digital footprint and drive business growth. Our team at Boolean Inc. started by assessing their offline needs and challenges, translating those into a functional, user-friendly website that showcases their expertise in shotcrete technology and infrastructure repair.
We gave special focus to responsive designs to engage visitors across devices and built a clear navigation system highlighting their services, from pipe rehabilitation to customized shotcrete mixes.
We integrated easy-to-use contact forms and strategically placed calls-to-action to generate leads, ensuring visitors could quickly connect with the team.
We developed a range of features tailored to Jason Word's requirements, making sure that their platform stood out among competitors.
Our primary focus was on building a robust eCommerce solution with an integrated industry experience, allowing potential customers to easily discover and purchase their services and products either online or at physical store locations.
Service HighlightAn intuitive site layout that demonstrates all of Shot Lining’s service offerings.
Lead Generation & Contact IntegrationStrategically placed contact forms and inquiry options to drive leads.
SEO-Optimized Content:Content structured around industry-specific keywords to improve search engine visibility and attract potential clients.
Product Catalog & Detailing:A product catalog layout that highlights each product's features, and specifications.
Service Images and Videos:We Integrated and uploaded Shotining service images and videos throughout the website so clients can have a visual experience of what they do and what they can get.
Questionnaire:Many clients come and are confused about services so we added relevant FAQs on the homepage, every service, and product page so that anyone can read about it.
Jason Word founder of Shot Lining faced significant challenges in expanding his business due to the lack of a digital presence. Operating solely offline limited their reach, making generating new leads and connecting with a broader customer base difficult.
Their existing marketing relied heavily on word-of-mouth and traditional methods, which restricted growth and visibility in an increasingly digital marketplace.
"Working with Boolean Inc. was a game-changer. Our new website not only looks professional but has also connected us with a wider audience and brought in new business opportunities we didn’t have before."
– Jason Word
The collaboration between Boolean Inc. and Shot Lining led to a fully integrated, lead-generating website that not only supported business growth but also positioned Shot Lining as a digital leader in pipeline rehabilitation services.